What are integrated insurance payments? And why should you care?
4 September 2022
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3 min read
Intro
The insurance sector has traditionally benefitted from high liquidity. Hence, cash has only rarely been short at hand. Maybe because of that, premium payments were moving traditionally with a surprising serenity through the industry.
However, in a recent VPay survey of 100 insurance executives and managers, 67% of participants responded that they acknowledge the need to digitize payments (1). And in fact, we see a wider variety of payment methods being offered to customers for an increasing number of policies. Brokers and insurers aspire to provide a seamless checkout journey to customers while embracing new technologies.
But once the customer-facing tech is implemented, how do entities deal with the increased complexity of flexible payments? Does the new offering lead inevitably to more work and higher expense ratios?
I argue that the degree of integration between payments and software lies at the heart of this question. In this post, I will explain what we mean by ‘integrated insurance payments’, how they work and how you can unlock their full potential. It is difficult to make a change if you don’t truly understand why it’s needed — so let’s get going!
Main
Integrated payments are the result of connecting payments to your existing business software. This can range from your accounting software, bank account, and payment provider to your policy admin system, CRM and ERP. The more systems are integrated, the more powerful the effect. Additionally, an integration should range over multiple horizontal steps from point of sales to reporting. Put simply, an integrated payment system lets you see how each sale affects your expected cash position, customer relationship and credit exposure in real-time, all from one solution.
There are three main benefits of an integrated payments system:
First, the manual effort to manage accounts and finances drops significantly. This is driven by a lower error rate, faster invoice processing and automated data transfers.
Second, bad debt can be managed remarkably more straightforward. A comprehensive overview allows complex decisions to be taken confidentially.
Third, with integrated payment systems, data analytics becomes far more powerful. Predictive analytics have transformed how businesses operate, and structured payment data is a crucial ingredient therein.
I’d like to add one additional point, which is becoming increasingly important. Integrating payments with your business suite helps to improve security and compliance.
A standardized workflow is one of the most critical items in successfully implementing integrated payments. Thereby it’s important to document transparently the rules for receiving and processing funds because they build the foundation of any further work. Furthermore, it might help to look for sector-specific solutions. While financial transactions are part of almost any sector, some specific rules and regulations apply only to your industry. Picking a software provider who understands this environment can make the difference between enjoying the benefits of integrated payments and raising regulatory attention.
Conclusion
In summary, customers demand digital and flexible insurance payments. Brokers and insurers understand this is non-negotiable and offer a more comprehensive range of options (this is especially true for personal lines and SME covers). Integrated payments mean effortless processing from point of sales to reporting. An integrated payment system helps with lowering expenses and providing better data management. The key to successful integration is a standardization of processes and industry-specific knowledge.
If you found that post interesting or want to get in touch with us, please contact me at julian@diesta.co.uk. I am looking forward to hearing from you!
(1) https://www.pymnts.com/insurance/2021/insurance-carriers-see-need-to-digitize-payments/ , 04.09.2022






